Case overview
Companies and customers often build long-term relationships with banks based on trust and stability. For banks like Sacombank trying to break into markets dominated by local banks, the challenge is steep. This year’s BESTAM delegate teams faced this daunting task, creating a campaign that highlighted Sacombank legacy and modern appeal. BESTAM, an intense annual event in HCMC, pits 43 aspiring media leaders against each other, working under tight deadlines and with complex briefs to craft full campaigns and media strategies.
Involvement
The Brief
Typically, people use separate debit and credit cards, which complicates and lengthens the process. Instead of splitting functions between two cards or having them on opposite ends, Sacombank now offers a single card with both debit and credit functions integrated into one chip. This innovation simplifies daily transactions, freeing up time and space for more important matters. The Mastercard Only One combines both debit and credit features, providing users with a seamless and streamlined experience.
Our Approach
The campaign tagline ‘Sacombank Mastercard Only One’ was published in Vietnam in June, 2023.
BESTAM proposed from main concept to key visual and production.
